Cifra is distinguished by its ability to centralize and unify data from all your connected platforms. By consolidating information from your sales, marketing, and analytics sources, the platform eliminates the need to switch between multiple tools, giving you a complete and consolidated view of your business.
1. How Synchronization Works
Once you've connected a new platform, such as Google Ads or Meta Ads, Cifra initiates an automatic synchronization process.
Initial Sync: After the connection, Cifra performs an initial sync to import your historical data. This may include data on ad performance or user behavior, depending on the platform.
Continuous Sync: The platform maintains regular synchronization to ensure your data is always up-to-date. This allows you to monitor your business's performance in real time.
2. The Magic of Data Unification
Cifra's true power lies in how it combines data from different sources. By linking your marketing and analytics data with your sales data, the platform can:
Attribute Sales to Campaigns: Cifra can link your sales to the Google Ads or Meta Ads campaigns that generated them. This allows you to calculate key metrics like Return on Ad Spend (ROAS) or Customer Acquisition Cost (CAC) with great accuracy.
Correlate Behavior and Sales: You can see how web traffic from Google Analytics translates into sales in your store. This helps you understand the impact of user experience on your conversion rate.
Thanks to this synchronization and unification process, Cifra offers you a centralized control panel where every piece of information has a complete context. You will no longer see your marketing campaigns, sales, and customer behavior as isolated data points, but as interconnected parts of your business story.