In the Reports section, Cifra allows you to dive deep into your data to get detailed information about your business performance. Unlike Dashboards, here you can manipulate and analyze specific metrics to make informed decisions.
1. What Metrics Can You View?
Your reports allow you to monitor a wide range of key metrics. For better understanding, these are organized by category.
Sales: Measures your business's financial health.
Total Sales: The total gross revenue from your store. This is a fundamental metric for evaluating overall sales performance.
Gross Profit: The revenue remaining after subtracting the cost of goods sold. It helps you understand the profitability of your sales before other expenses.
Cost of Goods: The direct cost of the products you sell.
Customers: Analyzes the growth and loyalty of your customer base.
New Customers: The number of customers making their first purchase in the selected period.
Returning Customer Rate: The percentage of customers who make a repeat purchase, indicating loyalty and the success of your retention strategies.
Behavior: Understand how users interact with your store.
Average Order Value (AOV): The average value of each order. A high AOV can justify greater advertising spend. It's calculated by dividing total revenue by the total number of orders.
GA4 Bounce Rate: The percentage of visitors who leave your website after viewing only one page.
Operations: Evaluate your business's efficiency and profitability.
Customer Acquisition Cost (CAC): The average cost to acquire a new customer.
Customer Lifetime Value (LTV): The total revenue you can expect from a customer over the course of their relationship with your business. It's a crucial metric for understanding the long-term value of each customer.
2. How to Interpret Metrics
Each metric shouldn't be seen in isolation. Their true value lies in context and comparison.
Total Sales vs. Gross Profit: If your Total Sales increase but your Gross Profit remains low, it could mean that your production costs are too high.
AOV: Increasing your AOV can be an effective way to boost revenue without needing to acquire more customers. Strategies like upselling or cross-selling can help you achieve this.
LTV vs. CAC: Ideally, your LTV should be significantly higher than your CAC. If your CAC is too high, your business may not be profitable in the long run.
By analyzing these metrics together, you can gain a clear view of what is working and what needs adjustment in your business.