# ©2026 Cifra - Help Center > Cifra Knowledge Base ## Getting Started with Cifra - [Navigating Cifra: A Guide to the Main Sections](http://help.getcifra.com/en/articles/12150453-navigating-cifra-a-guide-to-the-main-sections.md): Quick guide to navigating Cifra. Learn how to use Dashboards, Reports, Integrations, Schedules, and Settings to boost your store. ## Dashboards and Data Analysis - [Creating and Managing Dashboards](http://help.getcifra.com/en/articles/12150524-creating-and-managing-dashboards.md): Learn to create and customize Dashboards in Cifra. Choose a template or build a panel from scratch to visualize your business's key metrics. - [Customizing Your Dashboards](http://help.getcifra.com/en/articles/12150622-customizing-your-dashboards.md): Customize your Cifra Dashboards. Add, remove, and rearrange widgets to visualize your key metrics, either from scratch or with templates. - [Data Visualization: Understanding Your Metrics on Dashboards](http://help.getcifra.com/en/articles/12158586-data-visualization-understanding-your-metrics-on-dashboards.md): Learn to interpret your data in Cifra. Understand line charts and numerical metrics to monitor your business's performance by category. ## Reports and Advanced Analytics - [Generating Reports](http://help.getcifra.com/en/articles/12150945-generating-reports.md): Create and customize detailed reports in Cifra. Filter by date and dimension for deep analysis and to make strategic decisions. - [Filtering Your Data for Precise Analysis](http://help.getcifra.com/en/articles/12150957-filtering-your-data-for-precise-analysis.md): Master data analysis in Cifra. Learn to use date filters, dimensions, and comparisons to get detailed reports and make strategic decisions. - [Data Analysis: Understanding Your Business Metrics](http://help.getcifra.com/en/articles/12158649-data-analysis-understanding-your-business-metrics.md): Learn to interpret your data in Cifra. Understand line charts and numerical metrics to monitor your business's performance. - [Custom metrics](http://help.getcifra.com/en/articles/14706019-custom-metrics.md): Learn how to create, edit, and manage custom metrics to track KPIs specific to your business. - [Metric Tree](http://help.getcifra.com/en/articles/15901193-metric-tree.md): Learn how to use the Metric Tree to visualize how your key metrics break down, spot what's driving changes, and diagnose your business performance at a glance. - [Cohort analysis](http://help.getcifra.com/en/articles/15901307-cohort-analysis.md): Learn how to use cohort reports to track how customer value builds over time, understand retention, and see when your acquisition spend pays back. ## Report and Dashboard Automation - [Automating Reports: Scheduled Delivery](http://help.getcifra.com/en/articles/12151077-automating-reports-scheduled-delivery.md): Learn to automate the delivery of your Dashboards and Reports. Schedule daily, weekly, or monthly deliveries via email or Slack. - [Configuring Scheduled Deliveries](http://help.getcifra.com/en/articles/12151249-configuring-scheduled-deliveries.md): Choose the frequency \(daily, weekly, monthly\) for your automated reports and preview the delivery dates on the calendar. ## MCP server - [Cifra MCP Server](http://help.getcifra.com/en/articles/14601838-cifra-mcp-server.md): The Cifra MCP \(Model Context Protocol\) server allows any compatible AI agent to securely access your Shopify store's analytics data. Consult metrics, reports, and store configurations directly from... ## Integrations - [Data Synchronization: A Unified View of Your Business](http://help.getcifra.com/en/articles/12158753-data-synchronization-a-unified-view-of-your-business.md): Learn how Cifra automatically unifies data from your connected platforms to give you a complete view of your business. - [Upcoming Integrations: Expanding Your Connections](http://help.getcifra.com/en/articles/12159590-upcoming-integrations-expanding-your-connections.md): Upcoming Cifra integrations to unify even more of your business data. - [Connecting Platforms: Import Your External Data](http://help.getcifra.com/en/articles/12158703-connecting-platforms-import-your-external-data.md): Learn to connect Cifra with platforms like Meta Ads, Google Ads, and Google Analytics to consolidate your data in one place. ## Account Settings - [Account Management & Billing](http://help.getcifra.com/en/articles/12159062-account-management-billing.md): Learn to manage your account billing and plans, and to change your subscription plan. - [Connecting to Slack: Receive Performance Reports](http://help.getcifra.com/en/articles/12159121-connecting-to-slack-receive-performance-reports.md): Learn to connect Cifra with Slack to automatically receive performance reports in your channel. ## Essential E-commerce Metrics Guide - [Understanding Your Total Revenue](http://help.getcifra.com/en/articles/12159264-understanding-your-total-revenue.md): Learn what total revenue is and why it is the most important metric for measuring your business's financial health and growth. - [Calculating Average Order Value \(AOV\)](http://help.getcifra.com/en/articles/12159303-calculating-average-order-value-aov.md): Learn how to calculate AOV. Discover how this metric helps you increase your revenue and optimize your business's profitability. - [Improving Your Conversion Rate \(CR\)](http://help.getcifra.com/en/articles/12159401-improving-your-conversion-rate-cr.md): Learn about Conversion Rate and how to optimize your store to boost sales without more traffic. - [Measuring Customer Acquisition Cost \(CAC\)](http://help.getcifra.com/en/articles/12159438-measuring-customer-acquisition-cost-cac.md): Learn to measure CAC. Discover why this metric is key for your business's profitability and growth. - [Analyzing Customer Lifetime Value \(LTV\)](http://help.getcifra.com/en/articles/12159490-analyzing-customer-lifetime-value-ltv.md): Learn about LTV. Discover why this metric is key for your business's long-term profitability. - [Analyzing the LTV:CAC Ratio](http://help.getcifra.com/en/articles/12159564-analyzing-the-ltv-cac-ratio.md): Discover the LTV:CAC ratio, the key indicator that reveals your business's long-term profitability and sustainability. ## Help Guides - [Conversion Window Size](http://help.getcifra.com/en/articles/9944469-conversion-window-size.md): Part of our series for setting up your Google Ads integration. - [Accounts and Properties](http://help.getcifra.com/en/articles/9944491-accounts-and-properties.md): Part of our series for setting up your Google Analytics integration. - [Report Type](http://help.getcifra.com/en/articles/9944503-report-type.md): Part of our series for setting up your Google Sheets integration. - [Named Range](http://help.getcifra.com/en/articles/9944507-named-range.md): Part of our series for setting up your Google Sheets integration. - [Klaviyo API Key](http://help.getcifra.com/en/articles/9944499-klaviyo-api-key.md): Part of our series for setting up your Klaviyo integration. - [Action Report Time](http://help.getcifra.com/en/articles/9944510-action-report-time.md): Part of our series for setting up your Meta Ads integration. - [Click Attribution Window](http://help.getcifra.com/en/articles/9944512-click-attribution-window.md): Part of our series for setting up your Meta Ads integration - [View Attribution Window](http://help.getcifra.com/en/articles/9944517-view-attribution-window.md): Part of our series for setting up your Meta Ads integration. - [Engaged-view Attribution Window](http://help.getcifra.com/en/articles/9944522-engaged-view-attribution-window.md): Part of our series for setting up your Meta Ads integration. ## Video Tutorials: Cifra In Action - [Build Your Custom Dashboard for Unified Clarity](http://help.getcifra.com/en/articles/12771959-build-your-custom-dashboard-for-unified-clarity.md): Learn how to drag-and-drop widgets, blend metrics \(like ROAS/LTV\), and customize your dashboard view to see what truly drives sales in real-time. - [Master Reports: Filter, Compare, and Find Growth](http://help.getcifra.com/en/articles/12772089-master-reports-filter-compare-and-find-growth.md): Dive deep into performance. This guide shows you how to create custom reports, filter by dates, and compare periods \(YoY, MoM\) to easily spot new growth opportunities. - [Automate Reporting: Send Data to Email and Slack](http://help.getcifra.com/en/articles/12772093-automate-reporting-send-data-to-email-and-slack.md): Save time and keep your team aligned. See how to set up schedules for your Dashboards and Reports to be delivered automatically \(daily or weekly\) to key stakeholders.